Impact Report
How battle-tested strategy and on-the-ground execution helped a Tier‑1 Payment Service Bank (PSB) scale in Nigeria's digital financial services market.
15M → 40M+
Active customers
< 24 months
Time to scale
2.6×
Growth in the active customer base
01
Payment Service Banks were licensed in Nigeria to extend digital financial services—mobile wallets, payments, and transfers—to millions of unbanked and underbanked people, largely through mobile phones and agent networks rather than bank branches.
Our client, a Tier‑1 PSB, set out to grow its active customer base rapidly in its early years of commercial operation.
02
Scaling from an initial base of 15 million active customers meant reaching new users across a vast and diverse market, building trust in mobile money among first-time users, and growing distribution, operations, and compliance at the same pace as acquisition.
03
04
Active customers grew from 15 million to more than 40 million in under 24 months—the result of strategy and execution led by the same senior team.
This work was driven by Adeyemi Odubajo, now Pyramid Alliance's Strategy & Innovation lead.
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